This is your website’s “Welcome Text” and is exclusively on the homepage. A well-written homepage should serve as a “teaser,” offering a preview of the great benefits your company has to offer. It isn’t the place to discuss each and every benefit you offer. It is the place to offer your readers a taste, then clearly direct them to exactly where they need to go for the full entrée.

Pretend that the visitor has never heard of you and knows nothing about you. What would you tell them to describe your business? Imagine every person that reads the welcome text is a first-time visitor to your site.